Pic-Time adds AI-driven face, object and narrative search to Wedding Gallery

GaryPageau
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Pic-Time, the gallery platform built for photographers and videographers, announced the arrival of its upgraded AI-powered gallery engine, enabling faster, smarter, and more intuitive search capabilities that transform how photographers and their clients experience images from major life events like weddings and more, the company said.

With facial recognition and a newly enhanced AI search engine, users from the bride and groom to every one of their guests can instantly find specific people, moments, or details, like rings, shoes, decor – even more abstract search prompts, like a kiss or a toast – across hundreds of photos and video clips. The updated platform has achieved an 87% improvement in search relevance, making it easier than ever to relive every special moment after your client’s big day.

Beyond improved search and tagging, Pic-Time’s upgraded AI creates a more engaging and joyful client experience; clients using AI search spend 54% more time exploring their galleries, deepening emotional connection, and improving referral potential for photographers.

“About a year ago, I realized that our strategy can be described as PLG – photography-led growth – helping photographers grow via their main assets, photos and videos, by maximizing the impact of their work. Our mission is to create greater circles of reach by reshaping the delivery, sharing, and selling of prints with innovative tools,” said Amir Karby, co-founder and CEO of Pic-Time. “Photographers and videographers using Pic-Time to share galleries with their clients love that they can deeply personalize the experience with AI image search by subjects and faces. Now, those capabilities are even better, with a new-generation engine powering a more interactive experience that drives stronger interest and increased engagement. Scrolling through hundreds of images to find the one you’re interested in is a thing of the past.”

These powerful capabilities transform how photographers manage every aspect of their business, from vendor relationships and client communications to marketing strategies. By empowering photographers, clients, and vendors alike, Pic-Time has built an ecosystem where creativity thrives and every shared image is a beautiful memory relived – and an opportunity to drive business growth.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.